Category: Branding

Social Media Advertising Budget Guide for Small Businesses

by Sura Hassan | Posted on

ocial media advertising promises incredible reach, precise targeting, and measurable results—but only if you invest the right amount in the right places. For small businesses with limited marketing budgets, the question isn’t whether to advertise on social media, but how much to spend and where to allocate those dollars for maximum return. The reality is

Read More

The Psychology of Color in Brand Design: What Your Palette Says About You

by Sura Hassan | Posted on

When was the last time you walked past a Starbucks without recognizing it? Even without seeing the logo, that distinctive green immediately signals “coffee” to your brain. Or consider the unmistakable red of Coca-Cola, the purple of Cadbury, or the blue of Facebook. These aren’t random choices—they’re strategic decisions rooted in color psychology that influence

Read More