Logo & Visual Identity
Logo & visual identity that lasts
Start a conversationA logo on its own does not make a brand recognisable. Recognition comes from a complete visual system, the mark, colours, typography and graphic language, applied consistently until customers know it is you before they read the name.
We design visual identities from strategy outwards. Every choice answers to your positioning and your audience, and every element is tested on real applications such as signage, packaging, social posts and the website before it is finalised.
What is includedLogo design
A primary logo with secondary marks and icons, designed to work at every size from a favicon to a building sign.
Colour palette
A primary and supporting palette with print and digital values, chosen for distinctiveness and accessibility.
Typography system
Typefaces and hierarchy rules for headlines, body copy and interfaces, licensed for your use.
Graphic language
Patterns, shapes, icon style and layout principles that make the brand recognisable without the logo.
Imagery direction
Guidance on photography and illustration style so every visual feels like part of the same brand.
Brand applications
The identity applied to business cards, stationery, social templates and key touchpoints.
From concept to system
Brief
Strategy, audience and competitor visuals reviewed to set a clear creative direction.
Explore
Distinct identity routes developed and presented with rationale and real-world mock-ups.
Refine
The chosen route developed in detail, tested across applications and adjusted with your feedback.
Deliver
Final logo files in every format, colour and type specifications, and starter brand assets.
Is it time for a new identity?
- Your current logo was designed quickly and no longer reflects the quality of your business.
- The brand looks dated next to newer competitors.
- Your logo breaks down at small sizes or on dark backgrounds.
- You are launching a new company or product and want to get it right first time.
An identity people remember
A distinctive, flexible visual identity with every file and specification you need, designed to stay consistent across print, digital and physical spaces and to keep building recognition for years.
Start a conversationQuestions, answered
How many logo concepts will we see?
We usually present two to three distinct routes, each with a clear rationale and mock-ups. The chosen route is then refined with you until it is final.
Which file formats will we receive?
You receive vector files (AI, EPS, SVG, PDF) and web-ready files (PNG and JPG) in full colour, single colour, reversed and black versions.
Do we own the logo once the project is complete?
Yes. On final payment, full ownership of the logo and identity artwork is transferred to you.
Can you redesign our logo while keeping its recognition?
Yes. If your current mark has equity, we can evolve it carefully, keeping recognisable elements while improving clarity, balance and versatility.
let's work together
Tell us what you're building and where it's stuck. We'll come back with a considered view, not a template.
