Brand Guidelines
Brand guidelines your team will use
Start a conversationA brand stays consistent only when everyone who touches it knows the rules. Without clear guidelines, every new designer, agency and employee interprets the brand slightly differently, and over time the identity you invested in slowly falls apart.
We write brand guidelines that are practical rather than decorative. They explain not only what to do but why, with real examples, clear do and do not rules, and templates that make the right choice the easy one.
What is includedBrand foundations
Purpose, positioning, values and personality summarised so every reader understands what the brand stands for.
Logo usage rules
Clear space, minimum sizes, colour versions, placement and the misuse examples to avoid.
Colour & typography
Exact colour values for print and screen, type hierarchy and pairing rules with examples.
Tone of voice
How the brand writes and speaks, with sample phrases, vocabulary and before-and-after examples.
Layout & imagery
Grid, composition, photography and illustration guidance for consistent visuals.
Templates & asset library
Ready-to-use templates and organised master files so teams can produce on-brand work quickly.
From identity to playbook
Gather
Existing identity elements, assets and real examples of how the brand is used today collected and reviewed.
Structure
The guideline structure planned around the people who will actually use it and the work they produce.
Document
Rules, examples and templates written and designed in a clear, easy-to-navigate format.
Hand over
Guidelines delivered as a PDF or online document, with a walkthrough for your team and partners.
When you need guidelines
- Several people or agencies create content for your brand.
- Your logo and colours appear in slightly different versions everywhere.
- You have a new identity and want it rolled out correctly from the start.
- Onboarding new designers or marketers takes too long.
Consistency without policing
A clear, usable brand guide and template library that lets anyone produce on-brand work with confidence, protecting your identity as the business and the team grow.
Start a conversationQuestions, answered
Can you create guidelines for a brand you did not design?
Yes. We can audit your existing identity, fill any gaps and document it properly, even if the original designer is no longer involved.
What format are the guidelines delivered in?
Most clients receive a designed PDF. We can also prepare an online brand portal or a shared document library, depending on how your team works.
How detailed should brand guidelines be?
Detailed enough to answer real questions, but short enough that people read them. We focus on the decisions your team makes most often.
Do guidelines include tone of voice?
Yes. Tone of voice is included as standard, because consistent writing matters as much as consistent visuals.
let's work together
Tell us what you're building and where it's stuck. We'll come back with a considered view, not a template.
