Packaging is the one brand asset a customer holds. It has to work on a crowded shelf from three metres away and reward attention at arm’s length.

The work

We design ranges rather than single packs. A structure that repeats across variants lets a customer recognise the family instantly and find the specific product without reading every panel.

Material, finish and print method are decided alongside the artwork, because a design that cannot be produced within cost is not a design.

Deliverables

• Structural and surface design
• Range architecture across variants
• Print-ready artwork and dielines
• Finish and material specification