Colour and iconography do the work of recognition at the moments when there is no room for a logo.

The work

We build palettes as systems: a primary, a supporting range and the rules for how they combine, tested for contrast so the brand stays legible for everyone reading it.

Icons are drawn on a shared grid with a consistent weight and terminal, so the set grows over time without drifting away from the originals.

Deliverables

• Primary and extended colour palette
• Accessible contrast pairings
• Icon grid, weight and construction rules
• Delivered icon set and source files