Photography carries more brand weight than any other asset, and it is the one most often left to chance.

The work

We define how a brand is photographed before a shoot is booked: framing, light, colour, styling and the balance of product to context. The rules are written to be handed to any photographer.

That turns image-making into something repeatable, so a library built over years reads as one brand rather than a series of separate campaigns.

Deliverables

• Photographic direction and shot lists
• Styling and set direction
• Colour and retouching standards
• Image library structure